‘Women Belong in the Kitchen’, Burger King Says on Int’l Women’s Day, Sparking Twitterquake

The original tweet, considered by many as misogynistic and inappropriate, was deleted by the fast food company after gaining over half a million likes.

Burger King, usually championing provocative or sarcastic adverts, sparked massive outrage and raised many eyebrows in its recent attempt to promote scholarship for female chefs by tweeting “Women belong in the kitchen”… on International Women’s Day on Monday.

Even though the thread continued with the phrase “If they want to, of course”, it did not save the fast food giant from a massive wave of condemnation that resulted in Burger King deleting the tweet and issuing an apology.

“We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time”, the UK branch of the brand tweeted.

The provocative tweet was blasted as misogynistic and particularly inappropriate given the fact that it was posted on International Women’s Day. Even the apology did not seem to improve the situation for many netizens.